I make complicated things clear.

I'm Conrado. I design identity, information and motion — usually all three at once.

I came up in digital marketing: nearly seven years at LOCH, most of it running the department, learning in public what makes someone stop and what makes them scroll past. Then I moved into litigation graphics: the exhibits that go in front of federal juries, where the work is understood the first time or it hasn't worked at all.

Marketing taught me how to make someone care. Litigation taught me how to make someone understand.

Very little design does both, and that's the work I want. AI is a tool like the rest of them: it gets me further in a day, and it makes none of the decisions.