As the Digital Manager for Carolina Razo from 2019 to 2023, I was instrumental in creating and optimizing her digital ecosystem. I designed and developed a comprehensive website that features a robust e-commerce store, allowing her to sell eBooks seamlessly. Additionally, I implemented a system for offering freebie documents in exchange for email subscriptions, effectively expanding her mailing list.

My responsibilities included designing and formatting her eBooks and freebie documents, ensuring they were visually appealing and consistent with her brand. I also created detailed manuals for her courses, providing her clients with clear and engaging instructional materials.

In the realm of social media, I executed targeted marketing campaigns across platforms like Instagram and Facebook, significantly boosting her online presence and engagement. Under my management, Carolina’s Instagram following grew to an impressive 136k. I was in charge of all her graphic design needs, crafting everything from social media visuals to promotional materials, all aligned with her mission of helping people overcome procrastination and become the best version of themselves.