As the Social Media Manager for Hernan Prada Hair, an eco-luxe salon with locations in upstate NY, I was responsible for crafting and managing the salon’s digital content from 2023 to 2024. My role involved creating engaging content for their social media channels and overseeing weekly email marketing campaigns.

I frequently visited the salon to capture authentic photos and videos of customers, showcasing the luxurious and eco-friendly atmosphere. Additionally, I leveraged AI tools to generate stunning images that emphasized the salon’s eco-luxe focus, enhancing the visual appeal of our social media posts.

Utilizing generative AI (ChatGPT), I crafted compelling newsletters that maintained a human touch and a consistent brand voice. This innovative approach led to a 30% increase in engagement, demonstrating the effectiveness of combining AI technology with creative content strategies.

Through my efforts, I significantly boosted Hernan Prada Hair’s online presence, effectively communicating their unique brand values and engaging their audience with visually appealing and thoughtfully crafted content.