Carolina Razo
One coach, one designer, and everything the business showed the world.
Overview
The entire digital function for a life coach: ebooks, course manuals, workshop films, the site and store behind them, and the social work that pointed at all of it.
My role
There was no team. I designed and formatted the ebooks and the free downloads, laid out the manuals for her courses, made the films that announced each workshop, built and ran the site and the store behind it, produced the graphics for social, ran her Facebook ads, and set up the email capture so the people those ads reached had somewhere to go.
Three and a half years
A rotating set of projects for the same person over that long is not a campaign, it is a working relationship. Caro kept coming back, and the visual language got more certain every year because I was never starting from nothing. Her following passed 136k while I ran the digital side. That growth was hers, not mine, but the work was there for all of it.
Next project
LOCH Marketing